Amway is a large multinational family-owned consumer goods company and the leading direct selling company worldwide. Amway offers more than 450 high-quality products and innovative solutions in the categories of nutrition, beauty, and home care exclusively through independent distributors and the own webshop. The company was founded in 1959 in Ada, United States, and operates in more than 100 countries generating revenue of 7.7 billion USD in 2023. Amway’s top-selling brands are Nutrilite™ vitamin, mineral, and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems.

Responsibilities:

In this role, you will be responsible for developing and executing promotional campaigns and managing our loyalty programs. Your objective will be to drive buyers’ engagement, increase sales, and foster long-term ABI/customer loyalty. You will collaborate with cross-functional teams, analyze data, and implement strategies to optimize promotional activities and enhance the effectiveness of our loyalty program.

What you'll do: 

Promotional Campaign Development:

• Develop and execute promotional campaigns to drive productivity, retention, and top line sales growth
• Collaborate with marketing, sales, and technology teams to align promotional activities with business objectives
• Identify target audience segments and develop tailored promotions to maximize ABO/customer engagement

Loyalty Program Management:

• Manage the day-to-day operations of our loyalty programs & initiatives, including enrollment, communications, and rewards fulfillment
• Develop strategies to increase loyalty programs membership and drive active participation
• Analyze program performance and ABO/customer data to identify opportunities for improvement and enhance the program's effectiveness

Promotion Planning and Execution:

• Develop comprehensive promotion plans, including promotional calendar, offers, and messaging
• Coordinate with internal teams and external vendors to execute promotional activities across various channels, such as email marketing, social media, website, and retail stores
• Monitor and analyze promotional campaign performance, evaluate ROI, and make data-driven recommendations for future campaigns

Collaborations and Partnerships:

• Identify and establish strategic partnerships with external organizations to enhance our promotional efforts and loyalty programs
• Negotiate collaboration agreements and manage relationships with partners to maximize mutual benefits
• Partner with Sales teams to design successful LC Events promotions
• Partner with Brand marketing to rollout successful solutions, programs and growth bets

Data Analysis and Insights:

• Utilize Buyers data, loyalty program metrics, and campaign performance data to generate insights and recommendations
• Conduct segmentation analysis to identify target audience groups and develop personalized promotions
• Leverage data analysis tools and techniques to measure the effectiveness of promotions and loyalty initiatives

Communication and Reporting:

• Communicate promotional plans, updates, and results to stakeholders and senior management
• Prepare regular reports on promotion performance, loyalty program metrics, and customer engagement

Compliance and Budget Management:

• Ensure promotional activities and loyalty program comply with relevant laws, regulations, and internal policies
• Manage and track budgets for promotions and loyalty initiatives, ensuring effective allocation of resources

Requirements:

• Bachelor’s degree in business administration, Marketing, or a related field (or equivalent experience)
• Proven experience in promotions management, loyalty program management, or related roles
• Strong understanding of promotional strategies, loyalty program design, and customer engagement techniques
• Acumen on financial and knowledge on Amway business
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
• Excellent project management skills with the ability to plan, execute, and track multiple initiatives simultaneously
• Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders
• Creative thinking and problem-solving abilities to develop innovative promotions and loyalty program enhancements
• Self-motivated, proactive, and results-oriented mindset
• Flexibility to adapt to changing priorities and business needs
• Knowledge of compliance requirements and best practices related to promotional activities and loyalty programs

Our offer:

• Hybrid Work model (3 days from office and 2 days from home)
• Flexible Working Hours
• The chance to become part of a dynamic, international working environment
• The opportunity to work for a global Fast-Moving Consumer Goods company
• Competitive salary & great bonus potential
• Additional day off for your Birthday
• Amazing benefits such as canteen discounts, free fruits, and shopping discounts on Amway products
• Various events for employees during the year
• Family atmosphere with no formal dress code